People unconsciously ignore ads, not because they aren't interested in the products or services that are being offered, but a natural instinct to focus on the material they're reading and block out "distractions". Remember: they're on the web to look for information. That can be a particular song they want to download, an article on their favorite celebrity, or a chicken recipe they can cook for dinner. They're concentrating on that issue, and their minds are quickly filtering out whatever seems to intrude on that search. That includes the background noise of the room they happen to be surfing in, and the visual noise on the web page.
Ads are mentioned to be "visual noise", and ironically, the bigger (and far more obvious) the ad, the more most likely it'll be ignored. That seems to go against all instincts of advertising-bigger must be far better, right? That may possibly function on a highway, when a looming billboard will catch your either whether you program to appear or not, but on the web, you can find just too several ads. As a gut-reaction, the eye skips over something that looks like the "traditional" advertising banners, regardless of the text contained in them. That's why if you look at the studies, 468 x 60 ads, along with the 728 x 90 ads, really get the lowest click via rate.
But the challenge of Adsense is to make folks read the ad, and click on it. How do you accomplish that if the brain automatically dismisses your message as "junk"? Easy: by not searching like an ad, after which inserting yourself in the point where individuals could be most thinking about what you say. Then, website viewers not merely notice you, but see you as a valid remedy (or at least, a feasible answer) to a pressing problem.
The Color of Money
Traditional graphic design principles will tell you to use bright, contrasting colors to get somebody's attention (it's also called the "bright neon sign" phenomenon). But for Adsense, you get better results when you take the subtle approach and blend into the page that you're on. Instead of looking like an ad, you are seen as a valid editorial content: as informative, helpful, and credible as the article they happen to be reading.
That's why your ad background and its border colors needs to be the same color as the internet page on which it's situated. If your website's white, then your ad assumes that color; if it is blue, then you know what shade to pick. This isn't sneaky, it's reader psychology. Advertisers in magazines have been doing it for years-not copying the color, but the font of the magazine pages. Readers are then far more most likely to continue reading the ad text as opposed to skipping it over it due to the fact it's "not part with the page". By the time they comprehend that it's an ad, they're intrigued by the benefit being provided (and if they aren't, at the least they know about you-much more than what you would have accomplished if the ad had been dismissed). By applying this principle to your Ad Sense, you get better outcomes.
Yet another trick: use the standard blue color for your links, but make the advertiser's URL (the domain name below the ad text) in a quite unobtrusive color and size. Combine this trick with producing the rest of your website content a non-traditional color which is not as noticeable as blue (as an example, a dark green), and you've a more subtle way of drawing attention to your Adsense links. Readers will gravitate towards the link, thinking that it's a neutral and objective way of locating much more info, and click. And you know what that means for Adsense revenues.
Location, Location, Location
As they say in organization, location could be the secret to good results: be where your industry requirements you (and in this case, reads you). By way of example, avoid placing ads on the left or correct periphery of the page: folks do not bother searching there, since the webtext flow is from best to bottom. Unless a photo or other graphical element pulls their eyes to the side, there is no reason for them to appear beyond those margins. Plus, World wide web users are conditioned to look for content inside the center- so you also need to be in the center to be deemed "valid content".
This rule is particularly true for people who have a very specific question or concern and found the page by typing key words into a search engine. They are not interested in anything outside that query. To get their attention, place a large rectangular ad above your content (for example, the top center column) but below the title. Then, choose a message that is related to the key words that were probably used. For example, if it's a website about "widgets", and your article is a review on the latest "blue widgets" then Ad Sense on "Find Cheap Widgets Now!" would have a high percentage of clicks.
Why does placing Ad Sense underneath the title work so effectively? Because there is an immediate association with content. Your website title summarizes the topic or concern, the text expounds on it, and your Ad Sense is sandwiched within those two very important elements. You would not get this kind of click through if you placed it above the title, where it's perceived as literally "outside" the topic and hence, irrelevant or secondary.
Since Google allows you to put three ad blocks, where do you put the other two? At the end of the content, preferably above the Author's Box. This reaches the educated, and perhaps slightly more cynical reader, who had preferred to read up on the topic and is now ready to make an intelligent, informed decision about what products or services to buy. You can place a third ad block at the side if you have a short article or are concerned about cluttering the site. Otherwise, put it within the content, catching visitors who may be quickly bored with the article and may not reach the end of it, and is willing to "click away" from the site (and hopefully to the advertisers).
Ads are mentioned to be "visual noise", and ironically, the bigger (and far more obvious) the ad, the more most likely it'll be ignored. That seems to go against all instincts of advertising-bigger must be far better, right? That may possibly function on a highway, when a looming billboard will catch your either whether you program to appear or not, but on the web, you can find just too several ads. As a gut-reaction, the eye skips over something that looks like the "traditional" advertising banners, regardless of the text contained in them. That's why if you look at the studies, 468 x 60 ads, along with the 728 x 90 ads, really get the lowest click via rate.
But the challenge of Adsense is to make folks read the ad, and click on it. How do you accomplish that if the brain automatically dismisses your message as "junk"? Easy: by not searching like an ad, after which inserting yourself in the point where individuals could be most thinking about what you say. Then, website viewers not merely notice you, but see you as a valid remedy (or at least, a feasible answer) to a pressing problem.
The Color of Money
Traditional graphic design principles will tell you to use bright, contrasting colors to get somebody's attention (it's also called the "bright neon sign" phenomenon). But for Adsense, you get better results when you take the subtle approach and blend into the page that you're on. Instead of looking like an ad, you are seen as a valid editorial content: as informative, helpful, and credible as the article they happen to be reading.
That's why your ad background and its border colors needs to be the same color as the internet page on which it's situated. If your website's white, then your ad assumes that color; if it is blue, then you know what shade to pick. This isn't sneaky, it's reader psychology. Advertisers in magazines have been doing it for years-not copying the color, but the font of the magazine pages. Readers are then far more most likely to continue reading the ad text as opposed to skipping it over it due to the fact it's "not part with the page". By the time they comprehend that it's an ad, they're intrigued by the benefit being provided (and if they aren't, at the least they know about you-much more than what you would have accomplished if the ad had been dismissed). By applying this principle to your Ad Sense, you get better outcomes.
Yet another trick: use the standard blue color for your links, but make the advertiser's URL (the domain name below the ad text) in a quite unobtrusive color and size. Combine this trick with producing the rest of your website content a non-traditional color which is not as noticeable as blue (as an example, a dark green), and you've a more subtle way of drawing attention to your Adsense links. Readers will gravitate towards the link, thinking that it's a neutral and objective way of locating much more info, and click. And you know what that means for Adsense revenues.
Location, Location, Location
As they say in organization, location could be the secret to good results: be where your industry requirements you (and in this case, reads you). By way of example, avoid placing ads on the left or correct periphery of the page: folks do not bother searching there, since the webtext flow is from best to bottom. Unless a photo or other graphical element pulls their eyes to the side, there is no reason for them to appear beyond those margins. Plus, World wide web users are conditioned to look for content inside the center- so you also need to be in the center to be deemed "valid content".
This rule is particularly true for people who have a very specific question or concern and found the page by typing key words into a search engine. They are not interested in anything outside that query. To get their attention, place a large rectangular ad above your content (for example, the top center column) but below the title. Then, choose a message that is related to the key words that were probably used. For example, if it's a website about "widgets", and your article is a review on the latest "blue widgets" then Ad Sense on "Find Cheap Widgets Now!" would have a high percentage of clicks.
Why does placing Ad Sense underneath the title work so effectively? Because there is an immediate association with content. Your website title summarizes the topic or concern, the text expounds on it, and your Ad Sense is sandwiched within those two very important elements. You would not get this kind of click through if you placed it above the title, where it's perceived as literally "outside" the topic and hence, irrelevant or secondary.
Since Google allows you to put three ad blocks, where do you put the other two? At the end of the content, preferably above the Author's Box. This reaches the educated, and perhaps slightly more cynical reader, who had preferred to read up on the topic and is now ready to make an intelligent, informed decision about what products or services to buy. You can place a third ad block at the side if you have a short article or are concerned about cluttering the site. Otherwise, put it within the content, catching visitors who may be quickly bored with the article and may not reach the end of it, and is willing to "click away" from the site (and hopefully to the advertisers).
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