In our previous issue, we discussed about establishing a Fan Page on Facebook. In this issue, you will learn how you can get people to 'like' your page.
Before anything else, it's important that you know the principal issue in making your page noticeable online. Awareness should be your primary goal when using a Facebook Fan Page.
To achieve this, the business must find other ways to show their URL address. As its core group, the company should tap their employees and close contacts. Send a company newsletter announcing the launching of the page. You can expect to get a number of 'Likes' in just a short while if you're running a large-scale business and has been around for quiet a while already.
Several companies out there even require their employees to provide their Facebook account in their email signature. With this, it will be easier for the company to communicate with personal and professional contacts of their employees. The company can also tap other web vehicles such as their official website, their Twitter and LinkedIn account and even through SEO articles and press releases.
On the whole, the impact of social media management is incredible when played right. Because it's highly effective, there's no reason why you shouldn't use Facebook as a business tool. To put it simply, any Facebook page needs a good amount of unique visitors for it to become profitable.
Now that you know this, let's move on to the difficult but not impossible task of getting as much 'Likes' as possible when using Facebook for Business. Getting Likes on Facebook is a confirmation of a company's popularity. But more than this, Likes are an effective gauge of your online presence. The more 'Likes' a Fan Page has, the more effective it is in attracting potential customers. To get more 'Likes' your page should be like a well-oiled machine. It should give out constant updates, upload photos that will entice potential customers and use applications that help share its promos and sales.
If you need help in doing this, then tap a group in your company to serve as moderators. Of course, the ideal group for this would be your Marketing Team. Or if you don't have the budget, then tap one person and use organizing applications like Hootsuite in order to give out constant updates.
This may sound like a huge task but it can actually be done easily as long as the company is properly organized. Each company will have different measures as to how active they want their account to be but always remember that all updates, posts and activities should be done with a degree of professionalism in mind.
View your Facebook page as you would if you are running newsletters and your Facebook fans as your subscribers. Give out updates that are always positive but not too full of hype. A lot of nonsense will ruin your believability online. Useful posts such as informative notes, seminar photos, press releases and links from close affiliates are more ideal.
Furthermore, effective Facebook marketing means that you should make use of incentives, promos and other activities then promote them exclusively on the site. This is one of the best ways to get feedback in just a short amount of time. Know that word-of-mouth is still the best form of advertising despite the powers of social media. That is why it's important to take good care of your present customers as this will determine your level of "share-ability".
Be sure to look for our upcoming issue of Facebook For Business. We will talk about using special offers, prize draws and free gifts to draw in fans.
Before anything else, it's important that you know the principal issue in making your page noticeable online. Awareness should be your primary goal when using a Facebook Fan Page.
To achieve this, the business must find other ways to show their URL address. As its core group, the company should tap their employees and close contacts. Send a company newsletter announcing the launching of the page. You can expect to get a number of 'Likes' in just a short while if you're running a large-scale business and has been around for quiet a while already.
Several companies out there even require their employees to provide their Facebook account in their email signature. With this, it will be easier for the company to communicate with personal and professional contacts of their employees. The company can also tap other web vehicles such as their official website, their Twitter and LinkedIn account and even through SEO articles and press releases.
On the whole, the impact of social media management is incredible when played right. Because it's highly effective, there's no reason why you shouldn't use Facebook as a business tool. To put it simply, any Facebook page needs a good amount of unique visitors for it to become profitable.
Now that you know this, let's move on to the difficult but not impossible task of getting as much 'Likes' as possible when using Facebook for Business. Getting Likes on Facebook is a confirmation of a company's popularity. But more than this, Likes are an effective gauge of your online presence. The more 'Likes' a Fan Page has, the more effective it is in attracting potential customers. To get more 'Likes' your page should be like a well-oiled machine. It should give out constant updates, upload photos that will entice potential customers and use applications that help share its promos and sales.
If you need help in doing this, then tap a group in your company to serve as moderators. Of course, the ideal group for this would be your Marketing Team. Or if you don't have the budget, then tap one person and use organizing applications like Hootsuite in order to give out constant updates.
This may sound like a huge task but it can actually be done easily as long as the company is properly organized. Each company will have different measures as to how active they want their account to be but always remember that all updates, posts and activities should be done with a degree of professionalism in mind.
View your Facebook page as you would if you are running newsletters and your Facebook fans as your subscribers. Give out updates that are always positive but not too full of hype. A lot of nonsense will ruin your believability online. Useful posts such as informative notes, seminar photos, press releases and links from close affiliates are more ideal.
Furthermore, effective Facebook marketing means that you should make use of incentives, promos and other activities then promote them exclusively on the site. This is one of the best ways to get feedback in just a short amount of time. Know that word-of-mouth is still the best form of advertising despite the powers of social media. That is why it's important to take good care of your present customers as this will determine your level of "share-ability".
Be sure to look for our upcoming issue of Facebook For Business. We will talk about using special offers, prize draws and free gifts to draw in fans.
About the Author:
You can earn money online with Facebook marketing. If you're already using Facebook for Business, see here.
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