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How important is Uptime?

By William MacMahon


One of the most trusted marketing channels nowadays is a website. As more and more people became reliant and dependent to the internet and as mobility is currently the situation for most consumers, websites are now becoming the primary tool to market one company's product and services. As globalization and technology reached new heights, having a place in this powerful world can be very rewarding.

As such, finding a very good web hosting company to host your website should be your primary concern. Hosting company plays a major role in ensuring that your website has a very desirable uptime percentage. Although it can be appropriate to ask web hosting companies to guarantee a one hundred percent uptime, this is not possible. Most hosting company can only guarantee up to 99.9% percent of an uninterrupted runtime, any more than this is not practical and definitely unachievable.

Uptime is very important to every company's website as this ensures accessibility and availability to consumers. If you have a high percentage of uptime, you are ensured that your products and services can be viewed and by potential clients at all given time.

As such, companies are taking advantage by creating websites that will get more consumers enter a transaction with them at all possible time and in any place that an internet is available.

For websites catering international clients, your website should be up and running twenty four hours of each day. Unlike an office wherein working hours are restricted to office hours, a website does not have a limit when it comes to availability. It is important that client can reach you and get in touch with you through your website at any given time they desire.

Traffic is very important when you want to measure the effect of your website. The more traffic you have, the more you have reached your goal of getting through your market. If it is always apparent that your website is down, there is no traffic, thereby, no point anymore of having a website in the first place.

A one minute downtime can have a lot of effect to a website; a potential transaction can be lost due to this. Especially for websites that serves internationally, every time and any time are all very important. You would never know how much traffic can be lost at a specific minute your website is down. Consumers who may need your product can be lost for every minute that they check your website and find out that it is down and cannot be loaded.

A good hosting team can make your website reach its full potential by providing an uninterrupted hosting in the highest possible percentage. Their goal must be to ensure your website's availability and accessibility all the time.




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