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Voice Over IP Telephony Comes Of Age

By Margaret Barr


With all the hype of the current release of the Apple iPhone you would be forgiven for not being familiar with LG's latest offering, the LG KU990 Viewty. As with the iPhone handset the Viewty allows you to navigate its menus and features with the touch of a finger. But LG have added a few features to the Viewty that the iPhone is sorely missing. Could this touch screen technology underdog really be better than the iPhone?

Virtual customer service is loosely defined as a tool whereby businesses can utilize the expertise of human staff without the extensive overhead normally incurred. When it comes to a company's traditional phone system, one or more staff would usually need to be present on site during regular working hours resulting in labor and facility costs incurred. Add these costs to the price of the phone system and most businesses would find themselves paying thousands of dollars monthly for this service, no minor charge particularly for small businesses.

The Viewty allows you to browse the Internet through a fast GPRS or 3G Internet connection with an innovative web browser that allows you to zoom in on areas of web pages and then use your finger to drag the page across the screen. This function is useful as the handset screen is small and trying to read a full webpage without the zoom would be almost impossible. Surprisingly the Viewty is missing a Wi-Fi option, a feature which has become very popular and almost a 'must have' on new mobile phones as Internet browsing becomes more popular.

The onboard 170MB memory is generous but the microSD memory can only be expanded to 2GB which is really poor when you consider that the Viewty is going to be used for capturing high quality photographs and video. In comparison with the iPhone's standard 8GB the Viewty falls short by a long way.

Some service providers even take the virtual call center option one step further by offering email and web chat capabilities that expand the ways customers can contact your business. Granted, for some of your customers phone access will suit them, but for others email or chat access would be preferred, if available. Now, you can have more options to stay in touch with your customers, services that can give you a leg up on your competition.

There are some points that one should seriously consider when thinking about dumping the POTS. VoIP generally requires a Broadband Internet connection, which in turn requires power. If a power outage should occur, you have no telephone service. Battery backups could solve this problem, but not on a long term basis. Internet Service Providers (ISP's) also have a tendency to go down occasionally, though they are getting better all the time. Calls can be forwarded to your cell phone if your power is out, but in real disaster situation, even cell phones are not a perfect backup, as seen by Hurricane Katrina. Faxing over an IP network has proven to be problematic. Fax machines scan a document and convert the data into sounds, which don't travel well over the internet. In IP telephony, much progress has been made on a standard called T.38, whose mission is to convert the fax sound into sendable data. Another option is iFax, the T.37 standard that sends faxes as an email attachment or a remote printout using the Internet Printing Protocol. Today, separate Fax lines can be added by most VoIP providers for an extra charge.




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