Multi-media is a slogan in dozens of industries. In the fast-paced and instant-information culture of today, signage that does not move, talk or tell a story goes unnoticed. If you'd like the attention of the person on the street, you need something more powerful than a poster. With open source digital signage software, you can capture interest thru displays and videos.
Video Menus
Many restaurants are incorporating television screens in their lobby. As hungry patrons wait their turn, calming music soothes them and videos display collages of food to come. Creative cafe owners do far more than supply a slide-show of sandwiches, entrees and desserts. They show bacon frying and cakes rising in the oven. Music and videos entertain waiting customers while appetites are egged on by pictures of scrumptious food.
Video Clerks
Consumers in retail shops would like to browse on their own terms, and regularly disfavor listening to sales pitches. Scattering monitors across the store to provide low-key displays can provide product information without seeming forceful. Consumers can decide to view the display or not. Videos for each section of the store can discuss products of relevance to purchasers in that section. Free digital signage software can help management control all displays from a central location in the store.
Video Hostess
Economic downturns mean businesses are cutting back in a variety of ways. Services that aren't necessary are being removed from many organizations. Often, other staff members are sharing greeter and hostess functions in diners, museums and theatres. The result is that consumers enter the building without a fast greeting. Confused people may congregate in the lobby, waiting for instructions. A video hostess stationed at the entrance can offer directions on whether individuals should wait to be seated, where the ticket counter is and what shows or events are running.
Digital signage is not the wave of the future. It is the advertising and customer interaction tool of the present. Corporations who aren't using video and digital signage software could find themselves losing customers. In a world of multi media, flat advertising and communication techniques frequently go unnoticed.
About the Author:
The writer is a developer keen on building applications on top of open source digital signage solutions that may extend the capabilities of free signage software.
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