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Using Effective Social Media Design

By Jody Sanders


A companies website design is the very first thing most new visitors to the site will notice. Those first images are a driving force behind a person's first impression. The same idea applies, when it comes to the use of social networks, which have become a popular marketing tool. Social media design is now as important to marketing strategy as advertising is.

When it comes to a companies imagery, consistency is the key. A consistent look, across all medias, establishes a strong reputation in the market and builds an authoritative image. By connected to the customer base on a personal level, a better understanding of customer demands can be reached and an increase in brand awareness is inevitable.

One consistently similar design, across all outlets, sends a message to customers that a company stays well connected with it's market and strives to understand them better. This alone can generate a lot of word-of-mouth advertising.

By using simple elements, like basic add-ons, consistency can be maintained across all marketing tools. A simple approach better enables a business to reflect their primary site design throughout all social applications. A cohesive look between marketing tools is important.

A simplistic and consistent online presence allows customers to locate a business more easily. Through the use of basic design elements, one outlet can assure a customer that efforts are being made to connect with them. Fresh and frequently updated information, posted on various marketing sites, will begin to create a positive image of a company and assure potential customers their happiness with the product or service is important.

Social media outlets are only one step in the process of building a strong marketing strategy. However, they do play an important role when it comes to gaining a better understand of the customer base a business caters to. Many companies choose to outsource several steps of the process to companies that specialize in creating cohesiveness, making things easier.




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