Split-testing your landing page offers you plenty of ways to help yourself boost your conversion rate and get as much as possible from the page itself.
There are so many reasons to test the different elements of your landing page but the most important reason of all is that each time you run a test you learn more about your landing page and what makes it get the job done for you. What is more important is that you are consistently applying what you learn from all of your split-tests so that you can carry out the results on your current landing page; it helps you get much better results in the future. This article will teach you a few of the things that you can do if you want to more effectively split-test your landing page.
Won't you help yourself a lot by having a graphics based header at the top of your landing page? It may or it may not; you can't ever know for sure. This is one of the reasons it is important to test; to see if these sorts of headers will increase or decrease your results rate. In lots of cases, these kinds of headers aren't a good idea because they take attention away from the main headline. Of course, you shouldn't draw any conclusions unless you run your split-testing to find out for sure what works best for you. Testing the price on your landing page is incredibly important and shouldn't even need to be brought up but so many IMers ignore this one factor when they do their testing. If you want to raise the conversion rate of your page, you need to make sure that you test a few different price points that are appropriate for the products that you have decided to promote. Sometimes you get good results by increasing the price, contrary to the popular belief that you need to have a low price for higher conversions. It's not hard to understand why this is true; people today want the highest quality possible and they are willing to pay top dollar to get it. Normally a low price point is associated with a cheap quality product and they might avoid buying it because the price is to low.
Last but not the least; when you're having a headline on your landing page, make sure you add quotation marks to it and capitalize the first letter of each word. While this worked for many, it may also work for you - the best way to find out as always, is split-testing. Each small change results in a definite shift in numbers and over time those small changes can add up into a large impact. Overall, you need to make sure that you don't ignore even a single opportunity to do split testing because that will lead to better conversion rates.
Some experts in Internet Marketing insist that one of the best ways to increase your conversion rate is just by including some welcome audio messages. While this may help you with your conversions, you will have to test it out on your page because there are times when people don't like having any audio on entering a site. So depending on the niche that you're targeting, this may or may not work in your favor. The rule is the same when you're trying to figure out whether or not to include welcome videos on your landing pages or to explain your offer. So, in terms of putting media on your landing page, you shouldn't make any commitments without doing proper tests. If you want to achieve long term success with online marketing then you have to understand the secret behind making your landing pages work. And as we all know, the secret is nothing but consistent testing, so that you know exactly what elements you need to change. As time goes by, you'll see that the results that you get from your split-testing will help you create better landing pages from scratch. So your primary focus, then, needs to be on how you are testing your landing pages.
There are so many reasons to test the different elements of your landing page but the most important reason of all is that each time you run a test you learn more about your landing page and what makes it get the job done for you. What is more important is that you are consistently applying what you learn from all of your split-tests so that you can carry out the results on your current landing page; it helps you get much better results in the future. This article will teach you a few of the things that you can do if you want to more effectively split-test your landing page.
Won't you help yourself a lot by having a graphics based header at the top of your landing page? It may or it may not; you can't ever know for sure. This is one of the reasons it is important to test; to see if these sorts of headers will increase or decrease your results rate. In lots of cases, these kinds of headers aren't a good idea because they take attention away from the main headline. Of course, you shouldn't draw any conclusions unless you run your split-testing to find out for sure what works best for you. Testing the price on your landing page is incredibly important and shouldn't even need to be brought up but so many IMers ignore this one factor when they do their testing. If you want to raise the conversion rate of your page, you need to make sure that you test a few different price points that are appropriate for the products that you have decided to promote. Sometimes you get good results by increasing the price, contrary to the popular belief that you need to have a low price for higher conversions. It's not hard to understand why this is true; people today want the highest quality possible and they are willing to pay top dollar to get it. Normally a low price point is associated with a cheap quality product and they might avoid buying it because the price is to low.
Last but not the least; when you're having a headline on your landing page, make sure you add quotation marks to it and capitalize the first letter of each word. While this worked for many, it may also work for you - the best way to find out as always, is split-testing. Each small change results in a definite shift in numbers and over time those small changes can add up into a large impact. Overall, you need to make sure that you don't ignore even a single opportunity to do split testing because that will lead to better conversion rates.
Some experts in Internet Marketing insist that one of the best ways to increase your conversion rate is just by including some welcome audio messages. While this may help you with your conversions, you will have to test it out on your page because there are times when people don't like having any audio on entering a site. So depending on the niche that you're targeting, this may or may not work in your favor. The rule is the same when you're trying to figure out whether or not to include welcome videos on your landing pages or to explain your offer. So, in terms of putting media on your landing page, you shouldn't make any commitments without doing proper tests. If you want to achieve long term success with online marketing then you have to understand the secret behind making your landing pages work. And as we all know, the secret is nothing but consistent testing, so that you know exactly what elements you need to change. As time goes by, you'll see that the results that you get from your split-testing will help you create better landing pages from scratch. So your primary focus, then, needs to be on how you are testing your landing pages.
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