In our last issue of Facebook for Business, we talked about making use of advertising campaigns on Facebook to turbocharge your sales. In this issue we are going to talk about social media management for much better search engine rankings and traffic.
A considerable amount of online marketers are now very much convinced that Facebook has overtaken Google as a source of website traffic. Whether this is true or not, it's not shocking to know that many other marketers are jumping in the bandwagon to try out Facebook marketing for themselves also because this way is a lot cheaper and easier to set up.
Here are some additional tips on how to get traffic from search engines straight to your Facebook page:
Build Lots Of High-quality One-way links
There are actually a number of ways you can lead your potential clients and customers towards your page. This is one of the strengths of a social networking site. The more Likes that you have which totals to acquiring more Fans, the more links lead back to your Page. This is the onsite way.
The offsite way is to build links using other websites such as your formal website, article submission sites, other social networking sites, email signatures and the like. Articles are a great way to build up links. Furthermore, they can provide helpful information for your present and potential clients as well.
- Use your Business Name
It's good to get a bit creative and fun with your updates. Still, this isn't the case when it comes to your business name on Facebook. The key goal is to present a name that's searchable for others. This improves the keyword optimization aspect. The name should not serve as sales pitch so don't try to stuff them too much with descriptions unless you need to differentiate your name with a similar business name. If the business name is Jeremiah's Fruit Shakes, for example, and there's something that sounds quite similar to this, then make it Jeremiah's Organic Alabama Fruit Shakes.
Think about the same for the URL's. This is a fairly fresh addition to Facebook features supposedly placed to make the searching for your Fan page easier. Similar to your business name, your URL should be very relevant. Consider going for facebook.com/jeremiahfruitshakes. This is pretty direct.
- Complete your Profile
Your landing page plays an important role in winning lots of Facebook fans. Your potential customers will decide to read your profile and become your fan based on how useful and appealing your page is. So answer completely as much as possible. This is also your chance to use a bit of your creative side. It would be best if you come up with some eye-catching content.
Your landing page is also one of the pages where you can place keyword-rich text. Aside from using targeted keywords, you can also add in broad, general keywords that are commonly used in your selected niche. This is so Google can easily find your page. Also, take advantage of customer feedback or testimonials as these will help you attract more prospects. This will add expertise to your page and to your brand in general.
It is not recommended though, with all the advantages that Facebook has in case you were thinking of such action, to use the Fan or Business Page in lieu of an official website. Facebook only adds another dimension to the logistics of online marketing.
Be sure you don't miss our next issue of Facebook for Business.
A considerable amount of online marketers are now very much convinced that Facebook has overtaken Google as a source of website traffic. Whether this is true or not, it's not shocking to know that many other marketers are jumping in the bandwagon to try out Facebook marketing for themselves also because this way is a lot cheaper and easier to set up.
Here are some additional tips on how to get traffic from search engines straight to your Facebook page:
Build Lots Of High-quality One-way links
There are actually a number of ways you can lead your potential clients and customers towards your page. This is one of the strengths of a social networking site. The more Likes that you have which totals to acquiring more Fans, the more links lead back to your Page. This is the onsite way.
The offsite way is to build links using other websites such as your formal website, article submission sites, other social networking sites, email signatures and the like. Articles are a great way to build up links. Furthermore, they can provide helpful information for your present and potential clients as well.
- Use your Business Name
It's good to get a bit creative and fun with your updates. Still, this isn't the case when it comes to your business name on Facebook. The key goal is to present a name that's searchable for others. This improves the keyword optimization aspect. The name should not serve as sales pitch so don't try to stuff them too much with descriptions unless you need to differentiate your name with a similar business name. If the business name is Jeremiah's Fruit Shakes, for example, and there's something that sounds quite similar to this, then make it Jeremiah's Organic Alabama Fruit Shakes.
Think about the same for the URL's. This is a fairly fresh addition to Facebook features supposedly placed to make the searching for your Fan page easier. Similar to your business name, your URL should be very relevant. Consider going for facebook.com/jeremiahfruitshakes. This is pretty direct.
- Complete your Profile
Your landing page plays an important role in winning lots of Facebook fans. Your potential customers will decide to read your profile and become your fan based on how useful and appealing your page is. So answer completely as much as possible. This is also your chance to use a bit of your creative side. It would be best if you come up with some eye-catching content.
Your landing page is also one of the pages where you can place keyword-rich text. Aside from using targeted keywords, you can also add in broad, general keywords that are commonly used in your selected niche. This is so Google can easily find your page. Also, take advantage of customer feedback or testimonials as these will help you attract more prospects. This will add expertise to your page and to your brand in general.
It is not recommended though, with all the advantages that Facebook has in case you were thinking of such action, to use the Fan or Business Page in lieu of an official website. Facebook only adds another dimension to the logistics of online marketing.
Be sure you don't miss our next issue of Facebook for Business.
About the Author:
There's a lot of ways you can make use of Facebook for Business. But if you want to find out more see here for additional Facebook marketing tips.
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